Ten Acre, Potato Chips - Hand Cooked Crisps, Vegan and Kosher Certified - 40g Pack of 24, The Story of When The Cheese Met The Onion

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The deal was announced in late January, with Robert Stratherndescribing the acquisition as “an exciting step” for Fairfields Farm Produce. “Ten Acre has the same values as Fairfields, so we felt they were a good fit. Plus, their experience and rapid growth in export, opens-up opportunities for us,” he said at the time. It is said only one in five UK food companies export but supplying international markets has become relatively more attractive since the country’s vote to leave the EU hit the value of sterling. Export is to be a focus at Fairfields - this is great for Ten Acre, as we recently received the award for Export Champion from the Department for International Trade.” Fairfields Farm have been farming potatoes in East Anglia for three generations. Its crisps are hand cooked on the farm and available at Co-op and independent retailers. In April, the Strathernsmade another significant announcement, naming Richard Glennan as FairfieldsFarm Produce’s new managing director.

The business has pushed exports hard in recent years and its products are now sold in more than 40 countries, including the US, Canada, the Middle East and Europe, with a third of revenues generated abroad. However, there are, Glennan insists, still opportunities for Fairfields Farm Produce to grow its domestic business. Glennan cites the launch last year of Heat & Eat, a crisp product that is microwaved and eaten warm for what he calls “that just-cooked taste”. The company has secured a national listing with Tesco for Heat & Eat, which is sold in around 500 of the retail giant’s stores. Their minimally-disruptive farming techniques and winter cropping schemes help to remove carbon from the potato production process. Alongside potato crops they grow maize and rye crops which create bio-energy, using what’s left over from the process as fertilizer and planting cover crops after harvest to capture carbon and nourish the ground. On top of that, over 5% of the farm is dedicated wild bird habitat!

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Speaking to just-food in the weeks after his appointment at Fairfields Farm Produce, Glennan said the company was “very excited” about having the “well-positioned and well-respected” Ten Acre in its portfolio.

We’re looking at [the] convenience [channel]with Spar andThe East of England Co-operative Society. We’ve got a listing in McColl’s. There’s lots we can do with this,” Glennan says. Acre’s co-owner Robert says, “We’re only really caretakers of the land until the next generation, and I’d like to leave it better than we found it.” Export is to be a focus at Fairfields, which is great for Ten Acre, as we recently received the award for Export Champion from the Department for International Trade,” Goodman said.As well as making a range of hand-cooked crisps, Ten Acre has also expanded into popcorn with flavours including wasabi, fennel and lemon, cappuccino, and strawberries and cream. Robert Strathern, founder of Fairfields Farm, said: "This is an exciting step for us. Ten Acre has the same values as Fairfields, so we felt they were a good fit. Additionally, their experience and rapid growth in export, opens up opportunities for us and joining forces means taking the best attributes of both brands and growing the Ten Acre and Fairfields brand together, for continued success." However, Glennan argues that, even where the brands are both already present in the same country, there are could be opportunities to market both to different customers.